Why LinkedIn? #

Sales have come a long way—from door-to-door pitches to cold calls, and now, to conversations in your LinkedIn inbox. 

Nobody wants to be sold to, and nobody enjoys pushing for a sale. What works now is having real conversations that build trust and naturally turn into deals.

LinkedIn is the perfect platform for this. It's where professionals go to network, learn, and grow. That means your ideal clients are already there, waiting for the right conversation. 

Not a pitch, but a chat.

That's what this playbook is about—mastering sell-by-chat. It's the fastest and (arguably) most cost-effective way to sell online today.