Understanding Key Metrics #

What you should be tracking: #

• Reply Rate (30%): Of 100 people you message, how many respond?

• Engagement Rate (50%): Of those who reply, how many continue a meaningful conversation?

• Call Booking Rate (20%): Of meaningful conversations, how many book a call?

• Show-Up Rate (80%): Of calls booked, how many actually show up?

• Close Rate (50%): Of calls attended, how many result in a sale?

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It's simple. Don't make it complicated.