Flatter With Precision

Flattery is often misunderstood.

The goal isn't to butter them up; it's to show you truly understand their world.

People light up when they're recognised for what matters to them—and when they feel you get it.

What precision flattery looks like:

Call Out the Specifics:

"Your approach to [topic] is EPIC because..."

This shows you've actually paid attention.

Respect Their Work: Instead of just praising the outcome, acknowledge the effort, thought, or expertise behind it.

Show You're Listening: Reference something niche—something only someone who really understands would notice.

Precision flattery isn't about empty praise; it's about making them feel seen. When people feel understood, trust follows.