Sell the Next Step #

People don’t buy because they’re sold—they buy because they’re ready. Your job? Help them get there.

Every step should feel effortless, like it’s the next natural move. Frame the value, make it easy, and guide them:

“This sounds like something we can fix together. How about I put together a quick plan to show you how?”

The easier you make the decision, the more likely they are to take it.