How to Use This Playbook #

This isn’t just a bunch of random tips. It’s a process.

Start at the beginning. Each chapter builds on the one before it. 

Skipping ahead? Bad idea. Master the basics first. Get them working.

When the basics click, add the advanced tactics from the ‘Scale Edition’ of this playbook. 

Follow the steps. Put in the work. Get results. Then scale.

Ready to Scale? #

If you’re reading the ‘Scale Edition,’ chances are you’re gearing up to build a team for sell-by-chat.

Good news—this playbook doubles as a training guide.

Make it part of your onboarding process so your team understands, respects, and lives the sell-by-chat philosophy.

This ensures consistency, efficiency, and results.