Improve Meeting Attendance with Preloaded Value
Pre-meeting resources are a game-changer.
Most people show up to calls guarded, wondering if it's worth their time. But when you preload value, you flip that script.
Here's how:
Set the Frame: Let them know exactly what they'll get out of the call. "We'll dive into your [specific challenge] and map out a plan."
Prime with Proof: Share a quick win or case study to build anticipation.
Seed Curiosity: Offer a teaser—something they'll want to know more about when you speak.
By the time they join the call, they're ready to listen—not evaluate.