Measuring Your Chat-to-Contract Ratio

Numbers don't lie.

The easiest way to know if your chats are working is to measure your Chat-to-Contract Ratio.

Chats: How many people are you starting conversations with?
Contracts: How many of those conversations turn into paying clients?

Here's how the math breaks down:

Chats Started: 100 people
Reply Rate (30%): 30 replies
Engagement Rate (50%): 15 meaningful conversations
Call Booking Rate (20%): 3 booked calls
Show-Up Rate (80%): 2.4 calls attended
Close Rate (50%): 1.2 closed sales

Overall Conversion Rate: ~1%

So, for every 100 people you reach out to, you should expect to close at least 1 deal, with potential for more as you refine your process.