Introduction: Prioritising LinkedIn Leads #

Not all LinkedIn leads are created equal.

Some come from cold outreach—where you’re starting the conversation.

Others are warm—people who’ve already shown interest by engaging with your profile or content.

Both play a role, but how you handle them depends on where you’re at and how much time you’ve got.

When you’re just getting started, cold tactics can help you get runs on the board. They’re a numbers game—reliable only in volume—but they build momentum.

Warm signals, on the other hand, come from people showing intent. These are your self-qualified leads, and when they’re there, they should always take priority.

This chapter breaks down how to spot and act on the signals—whether cold or warm. You’ll learn how to balance them, when to prioritise, and how to keep building momentum regardless of where you’re starting.

Let’s dive into the tactics, signals, and practical strategies to make LinkedIn work for you.