Introduction: The Rules of Chat Conduct #

Sell-by-chat is more than typing messages—it’s a skill. And like any skill, it comes with rules that separate the pros from the noise.

In this chapter, we’re focusing on the fundamentals of how to approach chat interactions the right way. You’ll learn why keeping things human matters more than clever tactics, how to make people feel noticed before they’ve even replied, and why the smallest details—like breaking up your messages or asking just one great question at a time—can make all the difference.

These aren’t gimmicks or hacks—they’re (timeless?) principles.

They’re about building trust, showing up with value, and leading conversations that don’t just sell but connect. Master these, and you’ll have a strong foundation for everything else that follows.