Overcoming Common Excuses and Misconceptions

Let's tackle the biggest excuses you've probably told yourself about sell-by-chat.

1. "It feels too salesy"

Sure, if you're spamming canned pitches to random strangers, it's salesy—and gross. But if you're showing up like a real human, listening, and responding to what people actually need, it won't feel salesy at all. It'll feel like a conversation between two people who respect each other.

2. "It takes too long"

Here's the truth: chatting is a time investment, but it's also the fastest path to results. Done right, it beats cold calls, email sequences, or lots of zoom calls. And if you follow this playbook, you'll know exactly what to say, when to say it, and how to move people forward without wasting time.

3. "Leads go cold"

Most leads don't go cold. They're just waiting for you to follow up. The magic is in the follow-ups—those fifth, sixth, or even seventh touches. Don't write someone off because they didn't respond right away. Be persistent but respectful, and you'll resurrect plenty of "dead" leads.

4. "Outsourcing doesn't work"

You can hand off chat sales to someone else—but only if your process is rock solid. Stick with this playbook start to finish, and you’ll have the structure to make it work. Leads won’t feel like they’re talking to a robot; they’ll feel like they’re talking to you. And then you'll be selling all day. Every day.