The A—B Method: Finding the Gap
The A—B Method is about figuring out two key points:
Point A: Where are they now? What's their biggest challenge?
Point B: Where do they want to be? What's the ideal outcome?
The space between A and B is the gap—your opportunity to show how you can help.
The trick? Stretch the gap.
The bigger it feels, the more they'll see the need for a solution. Use thoughtful questions to help them articulate their struggle and visualise what success looks like.