Genuine Personalisation #

Personalisation isn't about dropping their name into a message.

It's about proving you've stepped into their world and truly see them. The deeper you go, the stronger the pull.

Here's how to make it unmissable:

Their LinkedIn Activity: Reference their recent posts, comments, or even something they liked. Align your message with what's clearly on their mind.

Spot Their Problems: Whether they share them outright or you uncover them through their activity, their challenges are your golden entry point. Show them you're not just paying attention—you're ready to help.

Mirror Their Language: Match their tone and phrasing. Use their vocabulary to make the conversation feel familiar and natural. It's subtle, but it works.

Leverage Shared Connections: Highlight mutual contacts or clients. A quick mention builds trust without you having to say much.

Tie It to Their Work: Call out specific projects, results, or even their client focus. Show you've done more than skim their profile—you understand what matters to them.

When your messages feel tailored to them, they'll know you're not just another copy-paste pitch.

Personalisation isn't optional—it's the difference between being ignored and starting a conversation that leads somewhere.