Serving vs. Selling: The New Paradigm

If there's one mindset shift that will flip your sales game, it's this:

Stop selling. Start serving.

Chat-based selling works not because you're trying to shove your offer down someone's throat but because you're solving their problems—problems they've already told you about. 

People hate being sold to, but they love being helped. When you focus on serving, selling happens naturally.

Think about it like this: every chat is an opportunity to make someone's day better. Maybe you'll share a tip that changes how they approach their business. Maybe you'll point them to a resource that saves them hours of frustration. And maybe, just maybe, you'll uncover a problem you can help solve for them directly.

The sale? That's the side effect of being genuinely helpful.