Cold Lead Tactics to Build Momentum
When you're just getting started, your focus should be on building a network and putting yourself out there. This accelerates understanding what problems your customers have, iterating on your offer and making money.
Cold tactics are essential here.
1. Send Connection Requests to Your Ideal Customer Profile (ICP)
Identify key decision-makers or roles that match your ideal customer profile (ICP).
Send up to 200 connection requests per week
Personalise your connection requests. Example:
"Hey [Name] - great to connect! Did you [pattern interrupt]?"
2. Engage Dormant Connections
- Reach out to old connections who haven't engaged with you recently.
Example:
"It’s been ages since we connected—back when [pattern interrupt]. I feel a bit awkward messaging out of the blue, but I’ve recently started [brief, clear offer description] to help [specific audience] with [specific problem]. Not sure if it’s something you’d need, but if you know anyone who might benefit, I’d love to send over the details. Would you let me know?"
3. Strategic Comments
- Comment meaningfully on posts that your ICP is likely to read to build visibility, inbound connection requests and start conversations.
4. Start Sharing Value-Led Content
- Post relevant content or insights to build credibility. Even with a small audience, sharing helpful information positions you as a trusted voice.