What to Share: High-Impact Resources
Your resources should feel like they've been picked just for them. That's where most people go wrong—they share generic PDFs or canned templates.
Instead, focus on:
Relevance: Reference industry challenges or the problems they've mentioned.
Bite-Sized Wins: Share something they can digest and use immediately.
Proof of Expertise: Make it clear this isn't random advice—it's insight based on experience and results.