The Rules of Preloaded Value #

1. Be Specific #

Broad advice is forgettable. Zero in on their world—reference their industry, role, or even something they've posted about recently. The more tailored your insight, the more it lands.

2. Make It Ungated #

Don't throw up barriers like sign-ups or downloads. Share your value openly. It feels generous, and generosity builds trust.

3. Keep It Actionable #

Nobody remembers fluff. Give them something they can act on right away—a checklist, a framework, or even a single insight that flips how they think.

4. Tie It to the Next Step #

Your value should naturally lead to the next conversation. If you help them solve one piece of the puzzle, they'll come back for the rest.