Pattern Interrupts: Unexpected, Yet Relevant #

Most chats are predictable. Same lines. Same pitch. And they get ignored.

A pattern interrupt is something totally unexpected—but totally appropriate.

It's the twist that grabs attention because it shows you understand their world better than most.

Here's what makes a pattern interrupt work:

Be Specific: Speak their language. Reference a niche detail only someone in their shoes would notice. Done right, it feels personal—like you really "get it."

Create an Emotional Hook: People respond to emotion, not logic. Share a sharp analogy, a quick observation, or even a GIF that sums up their situation perfectly. It's not about being funny; it's about being relatable.

Surprise Them, But Stay Relevant: Don't throw in randomness for the sake of it. Your interrupt should be unexpected and tied to the conversation or their challenges. If it's just weird, you've missed the point.

When you nail it, a pattern interrupt proves:

• You're paying attention to what matters to them.
• You're different from every other generic pitch.
• You're someone worth replying to.

Most people stick to predictable messages and wonder why they're ignored. Don't be like them.

Surprise them—relevantly—and they'll want to keep talking.